China and USA Internet users + dot coms compared

Graph: Number of Internet users in China and the USA

Number of Internet users - China vs USA

2008 Statistics:

Online population Peneration rate Total population Male users
China 253 million 19.1% 1.33 billion 53.6%
USA 220 million 72.5% 303 million 48.2%

Notes:

  • The number of Internet users in China is growing explosively. The online population doubled from 123 million users in 2006 to 253 million users in 2008. In 2009, the online population in China will likely exceed the entire population of the USA (303 million).
  • Compared with the USA, the penetration rate in China is still very low (19.1%) so there is still plenty of room for growth. Expect the online population in China to more than double the USA’s by 2013.

Graph: Age of Internet users in China and the USA (2008)

Age of Internet users in China and the USA
Notes:

  • The online population in China is much younger than in the USA. About 70% of the Chinese online population is under 30 years old.
  • The age difference is why entertainment (e.g. music, gaming) related websites are much more popular in China than in the USA.

Income (2008)

China GDP per capita (PPP): US$ 5,300
USA GDP per capita (PPP): US$ 45,800

  • The average income in China is a fraction (about a tenth) of the average income in the USA.
  • 74% of the online population in China earns less than 2000 RMB/month (about 293 US dollars/month).
  • Therefore while the number of Internet users in China will exceed the number of users in the USA, in the near term American Internet users still have much greater net spending power.

Top Websites / Dot coms

USA China
Search Engine Google.com Baidu.com
Social Networking Friendster.com
Facebook.com
MySpace.com
LinkedIn.com
Xiaonei.com
Faceren.com
Tianya.cn
Zhanzuo.com
MySpace.cn
Kaixin001.com
Video YouTube.com
Google Video
MetaCafe.com
Tudou.com
56.com
Youku.com
Ku6.com
Jobs Monster.com ChinaHR.com
51job.com
ZhaoPin.com
Portal Yahoo.com
MSN.com
AOL.com
Sina.com
Sohu.com
qq.com
Tom.com
163.com
Auctions Ebay.com Ebay.cn
TaoBao.com
Restaurant Reviews CitySearch.com Dianping.com
8j.com
Travel Reservations Expedia.com
Orbitz.com
ctrip.com
elong.com
Books and Shopping Amazon.com Dangdang.com
Paipai.com
Eachnet.com
Encyclopedia Wikipedia.com Baidu Baike
Hoodong.com
Payment PayPal.com Alipay.com
Yeepay.com
Street View Google Street View City8.com
Micro-blogging Twitter.com Komoo.cn
Zuosa.com
Fanfou.com
Jiwai.de
Classifieds Craigslist.org Baixing.com
Local Business Reviews Yelp.com Localnoodles.com
Music iTunes Store 1ting.com
Social Recommendations Douban.net Douban.com

Source: CNNIC, NetRatings/Nielson, InternetWorldStats, CIA World Factbook



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