The Chinese and the American Internet compared

August 30th, 2008

The Chinese Internet is very different from the American Internet. Anyone who believes that succeeding in the Chinese Internet is as easy as localizing their website to the Chinese language is in for a big surprise.

For example you need to consider that Baidu is the search leader in China, not Google - so your search engine optimization strategies will be different. You should consider filtering for offensive content as the authorities will not hesitate to block your entire website if any objectionable content is discovered. The demographics of Internet users in China are also very unique: Chinese users are younger, earn less income and spend more time online that users in the USA.

We’ve created this new page that compares the Internet in China and USA – it will help you understand some of the key differences and top websites in these very different markets.