Highest paid blogger in Sina.com earns about 40,000 yuan/month

August 12th, 2008

It is becoming more and more feasible for people in China to make a living by blogging. Sina.com, one of China’s biggest portals, hosts blogs for many users. About 4000 users are currently enrolled in Sina.com’s revenue sharing plan, which commenced in November 2007.

While the majority of them only earn about 400-500 yuan/month, there are also bloggers earning thousands of yuan per month. This is not bad considering that the current average pay for office/white-collar workers in China’s biggest cities is about 4000 yuan/month. The highest paid blogger earns about 40000 yuan/month (about 5800 US dollars/month, assuming 1 USD = 6.82 RMB)

The most successful blogs so far are those written by celebrities, or blogs about stock market investing.

Source (Chinese)